A meeting of directors of Hunan provincial culture and tourism authorities was held in Changsha on January 8, 2025. According to the conference, Hunan saw more than 700 million tourist trips in 2024, with its tourism revenue exceeding one trillion CNY. This marked that the cultural and tourism sector has developed into Hunan's fourth one-trillion-CNY industry.

1月8日，2025年湖南省文化和旅游局長(zhǎng)會(huì)議在長(zhǎng)沙召開(kāi)。會(huì)議公布，2024年湖南省接待游客超過(guò)7億人次，旅游總收入突破1萬(wàn)億元，文旅業(yè)成為全省第4個(gè)萬(wàn)億產(chǎn)業(yè)。

In 2024, Hunan has made remarkable achievements in high-quality development in various fields. Taking the advantage of hosting the third Hunan Tourism Development Conference, Hengyang rolled out 86 key projects with a total investment of 75.3 billion CNY. A variety of activities held in the province have achieved extensive influence, including the first National Showcase of Playlets and Sketches, the 8th Hunan Art Festival, serial activities marking the 50th Anniversary of the Archaeological Excavation of the Mawangdui Han Dynasty Tombs, and Hunan Red Tourism Cultural Festival. Continuous progress has been made in the linkage reform of the museum system across the province. Hunan has yielded fruitful results in supporting the project to trace the origins of Chinese civilization and the fourth national survey of cultural relics. The Shanhai App, a digital cultural heritage platform, was launched, with the peak number of daily active users surpassing 700,000. A development plan has been implemented to expand cultural creative and tourism sectors, and the operating income of cultural tourism enterprises above the designated size increased 12% year on year during the January-September period. Four tourism projects were included in the third batch of national nighttime cultural and tourism consumption clusters. In 2024, Zhangjiajie topped among non-provincial capital cities across the country in the number of inbound trips. Fenghuang Ancient Town was successfully granted a 5A rating. Shibadong Village was honored as a "Best Tourism Village" by the United Nations World Tourism Organization (UN Tourism).

2024年，湖南省文旅業(yè)高質(zhì)量發(fā)展成效在各領(lǐng)域全面顯現(xiàn)。第三屆湖南旅游發(fā)展大會(huì)助推承辦地衡陽(yáng)市鋪排重點(diǎn)項(xiàng)目86個(gè)，總投資753億元。首屆全國(guó)小戲小品展演、第八屆湖南藝術(shù)節(jié)、馬王堆漢墓考古發(fā)掘50周年系列活動(dòng)、湖南紅色旅游文化節(jié)等活動(dòng)影響廣泛。全省博物館“省市聯(lián)動(dòng)”體系改革持續(xù)推進(jìn)，中華文明探源、第四次全國(guó)文物普查成果豐碩；數(shù)字文博大平臺(tái)“山海”App上線(xiàn)，日活躍用戶(hù)峰值超過(guò)70萬(wàn)。實(shí)施文化創(chuàng)意旅游產(chǎn)業(yè)倍增計(jì)劃，1至9月全省規(guī)模以上文旅企業(yè)營(yíng)收同比增長(zhǎng)12%。4個(gè)項(xiàng)目入選第三批國(guó)家級(jí)夜間文旅消費(fèi)集聚區(qū)。張家界市全年接待入境游客人次領(lǐng)跑全國(guó)非省會(huì)地級(jí)城市，鳳凰古城成功創(chuàng)建國(guó)家5A級(jí)旅游景區(qū)，十八洞村被聯(lián)合國(guó)旅游組織評(píng)為“最佳旅游鄉(xiāng)村”。

According to the conference, this year Hunan will continue to focus on building a cultural powerhouse and a world-class tourist destination, and further deepening cultural institutional mechanism reform. The province will continue to deepen the reform of state-owned performing art troupes, formulate a proposal of promoting high-quality cultural resources to grassroots communities, and further promote the linkage reform of the museum system across the province. Hunan will center on the integration of culture and tourism as well as culture and technology, and develop a batch of platform projects with distinctive cultural tourism features and strong driving force. The province will work with universities to establish a research institute on sci-tech innovation in intangible cultural heritage. A three-year action plan on cultural tourism metaverse will be launched. Additionally, measures will be taken to build ten demonstration zones for the protection and utilization of historical and cultural heritage.

會(huì)議透露，今年，湖南將繼續(xù)錨定建設(shè)文化強(qiáng)省、世界旅游目的地目標(biāo)，全面深化文化體制機(jī)制改革。持續(xù)深化國(guó)有文藝院團(tuán)改革，制定優(yōu)質(zhì)文化資源直達(dá)基層機(jī)制方案，進(jìn)一步推進(jìn)全省博物館“省市聯(lián)動(dòng)”體系改革。聚焦“兩個(gè)融合”，重點(diǎn)建設(shè)一批文旅特色鮮明、對(duì)技術(shù)和產(chǎn)業(yè)帶動(dòng)性強(qiáng)的平臺(tái)項(xiàng)目，聯(lián)合高校設(shè)立“非遺科技創(chuàng)新研究院”，啟動(dòng)實(shí)施《文旅元宇宙三年行動(dòng)計(jì)劃》，打造全省十大歷史文化保護(hù)利用示范片區(qū)。